Michigan Mo' Bucks
PILOT PROGRAM FOR BRIDGE CARD SHOPPERS AT EASTERN MARKET A SUCCESS!
A pilot program for Bridge Card shoppers kicked off on September 12th and ended on October 31st at Detroit Eastern Market. Thanks to the generosity of the Fair Food Network, we were able to provide free coupons to qualified EBT recipients to purchase Michigan-grown fresh fruits and vegetables. The program provided up to $10 worth of matching $2 coupons to shoppers who used their Bridge Cards to purchase food at the Welcome Center or the Bridge Card Annex at the EMC office. "The Fair Food Network upholds the fundamental right to healthy, fresh and sustainably-grown food, especially in historically-excluded communities. Our pilot program aimed to provide fresh fruits and vegetables to Detroiters whose health is clearly affected by lack of access to healthy food," explained Fair Food Network President and CEO Oran Hesterman.
The pilot program, dubbed "Michigan Mo' Bucks," operated at Detroit Eastern Market, Northwest Detroit Farmers' Market, Wayne State University Farmers Market, and East Warren Avenue Farmers Market, as well as Peaches & Greens market and mobile truck, beginning the week of September 7, 2009 and ran through October 31, 2009. The Mo' Bucks coupons, in $2 denominations, were given to shoppers who used their Bridge Cards at these farmers' markets, to match purchases of up to $10 per shopper per week.